With the car rental space becoming more digital-centric, and customers preferring to make bookings online rather than through over-the-counter transactions, rental companies need to enhance the capabilities of their car rental management systems to keep up with these trends.
While these systems certainly pack a punch, there’s a stream of value-added ways in which car rental companies can enhance the customer experience, streamline internal operations, and meet modern needs like greater accessibility.
The right technological integrations and support pose incredible value, here.
Today, businesses in this industry are exploring novel SaaS eCommerce platforms, automated workflows, and a range of cloud solutions to achieve these objectives.
I recently found out that a staggering 81% of customers across multiple industries will attempt to meet their own needs before reaching out to customer support. What this tells me is that we need to be paying a lot more attention to how easy it is for customers to rent a vehicle and the support that’s readily available to them.
Today, it’s also a key part of navigating a competitive rental industry. It’s not just enough that you possess a customer portal—you need to ensure that it’s equipped with features like online renting and contract renewal that simplifies this process for your renters.
Beyond just the basics, these capabilities also extend to vehicle delivery. When your portal facilitates map-based searches, instant delivery pricing and distance rules, your renters will find it much easier to complete their bookings without having to go through an agent.
When combined with a powerful eCommerce system, your car rental platform can enhance the renter experience through a variety of user-friendly features and a visually pleasing and interactive interface.
This integration ultimately facilitates streamlined user logins, promotions, vehicle delivery, PCI-compliant card payments and more—all of which have a pretty significant impact on the customer journey.
Beyond just a pleasing frontend, however, what’s also on the table is a range of backend features including CMS, CRM, affiliate management, and analytics capabilities that simplify and add a considerable degree of precision to the work your teams do.
When captured and managed effectively, customer feedback can help you deliver the preferred experience for each segment of your audience, enhancing your reputation in the industry.
While a car rental management system is an important part of this process, we think that it needs to go beyond simply collecting and helping you keep track of reviews. You need to be proactive about maximising positive reviews and managing complaints and requests without taxing the resources you can allocate towards more value-added parts of your operations.
Automated workflows that notify relevant team members when issues are flagged or triggering automated review requests via text, for instance, can be enormously useful in this regard.
Another capability you can explore is asking renters to leave reviews on platforms like Google, automatically, by connecting your car rental platform to Carcloud.
As a car rental business, your operations need to evolve with changing times as competition heats up in the industry. Today, the way we perceive car rental needs to change.
In this process, enhancing the capabilities of your rental management system—something we’re passionate about, here at Carcloud—can not only help you navigate this turbulent juncture but grow your customer base exponentially too.