The conversation at this year’s International Car Rental Show was AI. Every vendor, every operator, every session. After years of incremental progress in car rental technology, […]

Travel is the fastest-growing category for AI-referred traffic, up 194% year on year as of May 2026. More importantly, that traffic is converting. The question for […]

The customer has just booked. They’re engaged, they’re slightly anxious about their trip, and they’re about to open your confirmation email. Most car rental operators send […]

Walk into almost any car rental counter and the person behind the desk will offer you an upgrade before you’ve finished signing. They’re not doing it […]