Partners to provide better targeting and measurement, getting the most from your marketing budget.
Our SEM partner agencies have developed proven approaches to car rental paid search management.
The first step in a successful paid advertising campaign is effective measurement.
For a car rental company, this means understanding how much your paid traffic contributes to your booking revenue:
- Are your advertisements driving single day rentals or multi-day rentals?
- Which advertisements are effective to promote Economy, Intermediate, Full-size or SUVs?
- Which locations are better suited to paid search campaigns?
- How can targeted landing pages increase the effectiveness of your paid search campaigns?
Our SEM partners focus on specific measurable outcomes – not speculatively increasing your Adwords spend.