Car rental SEM/PPC
Better targeting and measurement to get the most from your marketing budget.
You don’t need to use our products and platforms to take advantage of our skills and experience. Together with our SEM partner agencies, we’ve developed a unique approach to car rental paid search management.
The first step in a successful paid advertising campaign is effective measurement.
For a car rental company, this means understanding how much your paid traffic contributes to your booking revenue:
- Are your advertisements driving single day rentals or multi-day rentals?
- Which advertisements are effective to promote Economy, Intermediate, Full-size or SUVs?
- Which locations are better suited to paid search campaigns?
- How can targeted landing pages increase the effectiveness of your paid search campaigns?
Together with our partners, we focus on specific measurable outcomes – not speculatively increasing your Adwords spend.